Minimal Beauty. Maximum Confidence.
The skincare standard
We set our standards high, and so should you. Our soothing formulas give your skin exactly what it needs and nothing more.
By And Store
✦ New Spring Collection 2025
Unlock Your Natural Radiance
Premium skincare and makeup crafted with clean, clinically-proven ingredients. Because you deserve beauty that's as good for you as it looks.
✦ Our Collection
Featured Products
Explore our most-loved formulas — trusted by thousands across the US.
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Skincare
Velvet Glow Serum
Vitamin C + hyaluronic acid brightening formula
$58.00
$72.00
🌹
Makeup
Rose Petal Lip Oil
Hydrating gloss with natural rose extract
$28.00💧
Skincare
Satin Skin Moisturizer
24-hour hydration with ceramide complex
$46.00🎀
Makeup
Cloud Blush Palette
4 buildable shades for a natural flush
$38.00 $48.00Our Commitment to You
We believe luxury beauty shouldn't compromise on integrity.
Clean Ingredients
Formulated with 100% cruelty-free, vegan-certified ingredients. No parabens, sulfates, or artificial dyes.
Dermatologist Tested
Every product is clinically tested for safety and efficacy across all skin types and tones.
Sustainable Packaging
Our packaging uses 80% recycled materials. Beauty that's kind to your skin and the planet.
Free US Shipping
Complimentary shipping on all orders over $50. Fast delivery in 2–4 business days.
